When Our Blog is New, How Often Should We Post?

Here’s my brain dump so far. This might not look like a completed blog post, but we’ll see if this kind of format works.

• Our posting frequency sets our readers’ expectation for future posts. Some people might leave if you post too frequently. Some people might leave if we post too rarely, thinking our blog has gone to the graveyard of ideas.
• Then again, early on we might or might not have too many readers, so it will depend. If you are a relatively unknown blogger with a new blog, worrying about readers’ expectation is a good practice but might not be the main issue yet. It will be a different story if your blog is new but you’re already famous (like Fortuitous).
• If we post frequently early on, the more we provide many interesting contents for new visitors. I don’t think there’s more compelling reason for reader to subscribe to our blog other than when they find good contents over and over again.
• However, posting frequently might result in our own disappointment seeing that our ideas are met with little pageviews/comments/traffic/interests in general (our blog is new, after all!). Note that, once you hold firmly to your ideas and you have lots of confidence with them, you will be able to ward off those stupid thoughts that “my ideas aren’t good enough for others”.
• If we post slowly early on, what would be the downside? I believe that a blog grows by the usefulness of every post, e.g: it’s not the quantity that matters anymore, but quality. If you can be sure to bring excellent post every time, why not keep it slow and steady so you have more time to prepare your next great blog post?
• Also remember that the universe we’re living in is so much bigger than our blogs. We have other things to care about, families, children, friends, our other dreams. So, there’s completely no reason to hate slow posting schedule if you need to take the time to manage other things as well. Your blog is yours, not the other way.

Do you have any other ideas you’d like to add here?